ipa News: Les Routiers
2nd May 2007
In late December 2006, ipa acquired the Les Routiers brand throughout the United Kingdom. Since then, we have been working hard on various initiatives with the ultimate aim of bringing the company back to its former standing.
As a brand, Les Routiers is accepted to be the market leader for owner-managed hotels, restaurants, pubs and cafes throughout Britain. Member establishments reflect the Les Routiers philosophy which is very much in tune with that of today's discerning traveller who looks for stylish informality and warm and welcoming hospitality.
Since December, the Les Routiers team has been working behind the scenes to strengthen the membership base and feedback has been very positive with many enquiries from potential new members eager to join the organisation. With various marketing initiatives planned and the Les Routiers website now back online and set for a major overhaul soon, the future of the brand is looking promising once again.
Ian Gauld
Managing Director
ipa - Les Routiers < Back to news index
15th February 2007  |
ipa Purchasing is delighted to announce that it has recently acquired the Les Routiers organisation in the UK.
As a brand, Les Routiers is accepted to be the market leader for owner-managed hotels, restaurants, pubs and cafes throughout Britain. Member establishments tend to be both varied and individual with friendly and welcoming service, good consistent quality and providing excellent value-for-money. All of them reflect the Les Routiers philosophy which is very much in tune with that of today's discerning traveller who looks for stylish informality and warm and welcoming hospitality.
The Les Routiers in Britain Guide Book is published each year and contains a full listing of each establishment with a detailed description and full colour photograph. Widely available in good bookshops and via the internet, the 2007 version can also be purchased at www.ipashop.co.uk with postage and packing included in the price. |
If you are interested in attaining membership of this premier organisation or if you require further information, in the first instance please write to Les Routiers Membership, 1st Floor Suite, Oak House, 39-41 The Parade, Claygate, Surrey, KT10 0PD. |
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