Draught Magners from Coors Brewers
Coors brewers have secured the distribution rights for draught Magners in Britain. The 4.5% ABV draught cider was launched into the on-trade in May and, instead of being served over ice, it is served using extra cold technology, with stockists being given the option of using a condensing Magners font or having it as part of the Coors cold beer station, alongside taps for Carling, Coors Light and Grolsch.
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Referring to the launch, Coors Chief Executive, Mark Hunter said "Draught Magners is a premium draught cider that will enhance the appeal of the cider category and we believe it will fuel further significant growth. It complements our growing portfolio of strong and well-loved brands, which includes Carling, Britain's best-selling lager, Coors Light and Grolsch."
If you are interested in offering Magners draught to your customers, please contact ipa's licensed team on 01372 466 966 or email: licensed@ipapurchasing.co.uk < Back to news index
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